HINSON JOINS THE HOUSE OF SCALAMANDRÉ
The House of Scalamandré announces the acquisition of the brand Hinson, from Donghia of The Rubelli Group. Founded in 1972 by Harry Hinson, the well-respected brand specializes in hand-screened wallcoverings, printed and woven fabrics, as well as luxury lighting. Hinson’s entirety was acquired, as the asset purchase agreement covers all intellectual property, including trademarks, designs, current and discontinued inventory, lighting, as well as the Hinson archives.
Chad Stark, The House of Scalamandré’s President, stated: “Since my father and uncle bought Old World Weavers and Grey Watkins, they instilled in us a responsibility to our industry to maintain the legacy of great and influential designers. With the upmost respect for the brand’s history and aesthetic, the addition of Hinson to The House of Scalamandré umbrella supports those same morals that have been instilled in our family, and we are excited for the opportunity.”
Considered a destination for connoisseurs of fine design since 1929, Scalamandré is one of the most recognized textile houses in the industry. Hinson shares a similar history with many of the same clients. With an appreciation for history and a refined focus on innovative design, it is believed that under The House of Scalamandré, Hinson should once again prosper.
Hinson brings its own history to the table and will be among excellent company as it joins the core brands of The House of Scalamandré which currently include Scalamandré, Old World Weavers, Grey Watkins, and Boris Kroll. Beyond the core brands, The House of Scalamandré represents thirteen diverse fabric and wallcovering brands, two fine furniture lines, and one luxury lighting company. The latest to join the list of represented brands are Harmel Home, Lark Fontaine, and Bella Figura.
Louis Renzo, The House of Scalamandré’s CEO, stated: “With our new strategy as 'The House of Scalamandré,' we are continuing to strive for a complete, diverse assortment. The Hinson wallcoverings and fabrics, along with their amazing lighting, are differentiated from our other offerings, but have a unique and compelling story like our core brands.”
SPLATTER WALLCOVERING and the HANSEN LAMP designed in 1940 by George Hansen
Like The House of Scalamandré, Hinson offers iconic designs that continue to resonate throughout our industry. While decisions on questions such as what designs to keep or discontinue are of importance, the immediate focus for The House of Scalamandré is on fulfilling any of the orders that Hinson customers had before the purchase. Once that is complete, the focus will be on branding and marketing.
Scott Robertson, The House of Scalamandré’s Marketing Director, stated: “My team and I will develop a refresh plan that maintains the brands integrity, and highlights iconic patterns and best sellers. We want to take the same approach with Hinson as we do with our other core brands, which means appreciating the brands history and translating that moving forward, into its unique voice and aesthetic, different to those of our existing core brands.”
With the overall goal being to create a more well-rounded offering for clients, The House of Scalamandré intends on highlighting the contemporary notes that Hinson brings to the table, and looks forward to utilizing its unique graphic designs and enthusiastic color palettes.
The industry has certainly changed over the last 91 years, but The House of Scalamandré has adapted with it, placing importance on noting the client’s needs and patterns. They have found a way to pay homage to their beginnings and celebrate it, while also continuing to grow into the future of the design industry.
The House of Scalamandré looks forward to adding Hinson wallcoverings, fabrics, and lighting to their evolving family. Hinson products will be available through The House of Scalamandré Fall 2020.