Regarded as one of London’s most creative quarters,
Fitzrovia has long been a favorite haunt of artists,
writers, musicians and actors, including the Bloomsbury set.
Alive with architectural detail, the area offers an artful
blend of clean Edwardian geometry, Art Deco accents
and theatrical flourishes, all of which have offered
inspiration for the new season.
From sumptuous silks for formal drawing rooms and smart jacquards for elegant upholstery, to corded embroidery for busy kitchens and laidback linens for cosy snugs, our Fitzrovia fabrics have been thoughtfully designed to work together throughout the home.
To add the perfect finishing touch, we’ve created a smart set of trims, along with playful fringes and tassels.
Prepare to make a statement with our colorful, contemporary take on city chic.
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This short film produced by James Hare gives a glimpse into the Fitzrovia collection.
A detailed and stunning cord embroidery fabric on a linen/cotton ground. The pattern is a large scale paisley with an array of stitches creating surface texture in bold sweeps across the fabric width.
A striking geometric upholstery fabric with a design that has sharp jazzy edges and chenille pops of color detail in the centre of each shape that picks up on the tones throughout the Fitzrovia Collection.
Drapery: Berkeley Square. Chair Upholstery: Piccadilly. Throw Pillows: Fitzrovia and Berkeley Square.
A clever and innovative embroidered fabric on a weighty linen ground, this playful design brings together geometrics and architectural details of Berkeley Square in Fitzrovia.
Headboard: Berkeley Square in Navy. Wallcovering: Orissa Silk in French Navy. Bolster and Throw: Piccadilly in Blue. Bedspread: Beauchamp Velvet in Midnight. Cushion: Beauchamp Velvet in Bergamot with Linenfold Trim in Natural.
Chair Upholstery: Berkeley Square in Navy. Throw Pillows (Top to Bottom): Fitzrovia in Blue Multi with Beauchamp Velvet in Fontainebleau, Piccadilly in Blue and Charleston in Teal/Orange.
Charleston - the name itself summons up fun, color and vibrancy. This design has that and more, with fringing inspired by that on the dresses worn dancing the Charleston, combined with sleek satin weave ground and a geometric jacquard.
Wallcovering: Astor in Shale Green. Headboards: Charleston in Teal/Orange. Cushion (back) and Throw: Beauchamp Velvet in Fontainebleau. Cushion: Fitzrovia in Blue Multi. Throw: Maddox Stripe Blue Multi. Table Lamp: Acorn Lamp from Bella Figura.
A herringbone linen/cotton ground and corded embroidery stripes create interest and texture. Smart anywhere in the house, Maddox Stripe would be ideal as curtains, blinds, headboard and cushions.
Throw Pillow: Charleston in Teal/Orange. Throw: Maddox Stripe in Blue Multi.
Combining the texture and detail of intricate embroidery stitches sweeping out to mimic the flamboyant feathers seen on flapper dresses, fans and headdresses from the Roaring '20s, the cut velvet buttons of color only add to the opulence.
Drapery: Plume in Blanched Almond/Gold. Table Lamp: Apollo Lamp from Bella Figura.
LATEST JAMES HARE COLLECTIONS
James Hare Trimming
A collection of braids and trims including brush fringes, tassel edges, cord and embroidery designs that will bring interest and texture to any fabric.
James Hare Contract
With an incredible super soft hand, James Hare contract fabrics are inherently fire retardant woven with a Trevira blend and have excellent acoustic properties. These stunning 118" wide fabrics are also IMO rated, making them suitable for cruise liners and superyachts.
To view the full range of James Hare product visit your local showroom or contact your sales representative.